Positioning has radically changed the old strategies of marketing and advertising thinking in many companies around the world. Among marketing experts, it is considered the key competency of the 21st century.
Peter Savtschenko is one of the leading experts in the development of tried-and-tested positioning strategies. The energy resonance positioning he developed enables a changed perspective on markets, target groups and your own company.
With this new business thinking, he has helped numerous entrepreneurs from a wide variety of industries in Europe and the USA to overcome crises and position their companies for the future.
The energy resonance positioning
The energy source that keeps every company alive is the market, because that is the only place the company earns money. If this source is exhausted by offers from other companies or by aggressive pricing strategies, profits and sales stagnate and, in the worst case, insolvency occurs.
Using the principles of energy resonance positioning, holistic and market-oriented key management skills are applied to master existing and future challenges. For the first time, it explains how companies can be positioned efficiently and profitably without detours. Peter Savtschenko describes in detail the individual practical work steps that are necessary and also enables entrepreneurs to analyze innovations before they are launched on the market in order to avoid expensive mistakes. In doing so, it fills one of the central knowledge gaps in theoretical training at universities and practical entrepreneurial implementation.
Achievements and recognition
He has already received several awards for his work. He is the winner of the German Strategy Prize 2007. In 2009 and 2010 he received the Conga Award as one of the “10 best speakers and trainers” in Germany. Peter Savtschenko is a best-selling author and keynote speaker. Before he set up his own company in 1991, he worked in international dialogue marketing agencies (Ogilvy & Mather Direkt, TBWA, Wunderman) for clients such as Shell, Hewlett Packard, American Express, Colgate, Rank Xerox, Avis, British Airways, Schneekoppe, KKB-Bank, Eismann and Colonia.
Training to become a certified positioning manager
He is also head of the Positioning Center for Business and the Positioning Academy, where Peter Savtschenko offers comprehensive and in-depth training to become a certified positioning manager. The aim of this absolutely new and unique training is that every participant can help their own or other companies achieve a better positioning in the competitive environment.
Optimal positioning also includes well-thought-out visibility on the market and among target groups. With optimal positioning on the Internet through a high-quality website, comprehensive search engine optimization and an attention-grabbing video, a major positioning hurdle can be successfully overcome.
Addendum 2024:
The principles of energy resonance positioning remain relevant and continue to evolve to meet changing markets and technologies. Nowadays, digital visibility and presence are essential. Companies that complement their positioning with targeted online marketing strategies, social media presence and influencer marketing can assert themselves better in the competitive environment and reach new target groups.
