“Videos inspire your customers and have a significant influence on their purchasing decision!”
This is not just a pure statement, but a statistically proven fact. Video marketing is one of the most important pillars in marketing. This is also shown by the large number of people on YouTube. Over 500 hours of video material are uploaded to YouTube every minute and are often viewed thousands of times and shared millions of times.
A well-made video spreads across the internet via social media like wildfire or a virus. Hence the name “viral marketing” or viral video.
Another factor for video is that most of your customers would rather watch a three to four minute video than read through several pages of text. According to current statistics, even the majority of managers agree with this statement.
A video has the advantage that its audiovisual transmission has a much more lasting effect than all other media, because this type of information transmission can be processed much better by our brain.
The same effect works here that is already used in many learning areas. Learning through pictures. Just think for yourself about what you heard, read or saw last weekend. Most of us will remember most the images that played before our eyes like a video.
Even learning programs and video tutorials take advantage of this effect. For this reason, you should also take advantage of this effect: A creative video in which you present your company, your products and services and arouse sympathy among your customers. Show how you can help your customers solve their problems and leave a vivid and positive impression of your company.
There are now countless statistics about the incredibly positive impact of videos and yet only a fraction of companies use the medium of video for their marketing. The statistics speak for themselves:
- Website visitors spend significantly more time on a page with video than without.
- The purchase decision increases significantly after customers see the product or service in the video.
- A newsletter with the subject “Video” increases the open rate by more than 20%.
- A video inspires trust in companies, products and services.
- Videos appear personal and speak directly to the customer.
Videos will continue to be THE number 1 marketing tool in the future and will be crucial for purchasing behavior. The traffic on the Internet generated by video will continue to increase in the next few years.
With a successful video on the Internet - professional, creative, sustainable, authentic, attention-grabbing, emotional, funny - you will delight your customers and automatically win new customers.
Don't ignore the future and don't be blinded by marketers telling you that video isn't useful for your business. Every company can significantly increase its success and sales with a professionally created video.
But have your company video created by a professional, because the opposite can also happen if a video is bad or unprofessional - it has a deterrent effect on your customers.
The costs for producing a professional video are quickly recouped thanks to the increase in sales. The losses from a bad video you created yourself will weigh heavily on your stomach for a long time.
